A global spotlight on AI-enabled transformation
We’re proud to see our partnership with Unilever featured in The Wall Street Journal — highlighting how digital twins are reshaping the future of marketing and content creation.
The coverage follows Esi Eggleston Bracey, Unilever’s Chief Marketing Officer, being named one of Forbes’ Most Influential CMOs of 2025 — recognised for her leadership in driving AI transformation across Unilever’s brands. Among the most significant initiatives? The adoption of digital twins at scale.
From product realism to marketing agility
Through our collaboration, Unilever has created hundreds of pixel-perfect digital replicas of their products — each one a high-fidelity, AI-ready model capable of generating consistent imagery across every market, channel, and format.
The results have been transformative:
- 50% lower production costs
- 2× faster content creation
- 100% brand consistency across every region and format
By eliminating the need for repeated physical shoots, these digital twins form a single, accurate source of truth for every pack, label, and variant — powering everything from e-commerce to broadcast, digital campaigns, and future immersive experiences.
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Earlier this year, Unilever started using Nvidia’s Omniverse platform to create digital twins of all its products, encapsulating a given product’s variants, labels, packaging and language formats within a single file for the purpose of generating product imagery faster and cheaper.Wall Street Journal article
Reinvesting in creativity and impact
The efficiencies gained through automation and 3D workflows haven’t just reduced costs; they’ve freed up Unilever’s creative teams to focus on innovation and storytelling.
As Esi Eggleston Bracey told the Wall Street Journal, the shift is part of a broader commitment to reinvent how marketing is done — combining human creativity with AI systems that are fast, flexible, and brand-safe.
For Collective, it’s further proof that digital twins are the foundation of AI-enabled product marketing — helping brands move faster, stay consistent, and scale creativity sustainably.
