IN-HOUSE CREATIVE EMPOWERED WITH AI TECH
The next generation of in-housing.
We provide embedded creative teams for your business, giving you an in-house creative studio empowered by AI - delivering faster & smarter from the inside out.
The best of all in-house worlds.
All the cost-saving benefits of in-housing, without the overheads and talent churn. How? With a dedicated team for you, empowered with the latest tools, employed by Collective.
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Easier hiring & retention
Top talent prefers an agency or start-up culture with clear career paths and opportunities. We provide the vibe, motivation, and momentum that ensures the talent in your in-house creative team stays with you for the long term.
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Built-in learning & mentorship
Building an internal in-house team with the right tools and management is hard. Your team have access to our tech stack, and our senior leaders coach the squad, keeping skills fresh and ideas flowing.
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Zero HR burden with cost clarity
We handle contracts, reviews and up-skilling; you just set the priorities. And because the additional headcount is on us, and our salary-plus pricing gives cost clarity, your finance team is happy.
-
Easier hiring & retention
Top talent prefers an agency or start-up culture with clear career paths and opportunities. We provide the vibe, motivation, and momentum that ensures the talent in your in-house creative team stays with you for the long term.
-
Built-in learning & mentorship
Building an internal in-house team with the right tools and management is hard. Your team have access to our tech stack, and our senior leaders coach the squad, keeping skills fresh and ideas flowing.
-
Zero HR burden with cost clarity
We handle contracts, reviews and up-skilling; you just set the priorities. And because the additional headcount is on us, and our salary-plus pricing gives cost clarity, your finance team is happy.
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€1 m
Yearly saving for Avis Budget Group
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50%
Reduction in time to market
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10x
Return on ad spend
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1000s
Assets delivered
SERVICES OUR
IN-HOUSE
TEAMS PROVIDE
Campaigns & activation
Working with the Collective team or independently, your team handles concepts, creative and multichannel rollout. One team, one timeline, zero hand-offs.
Content creation
We provide the whole team to shoot and create content - no production assistance needed. When needed, digital-twin assets keep quality high and turnaround low.
Design & artworking
Using the latest AI tools, always-on design support turns master assets into localised layouts for every market, fast and perfectly on-brand.
Strategy & performance
If required, embedded strategists work alongside your insights team and our media specialists plan, launch and optimise paid campaigns to drive ROAS.
The ABG in-house studio
Saving +€1 million a year
for Avis Budget Group
In 2020 we created the ABG content studio, a dedicated team that deliver content production, photography, design, art working, performance marketing and measurement. A dedicated fast-acting team, they interact directly with Avis, working on new briefs and delivering across multiple markets. And are integrated with the wider agency on broader advertising campaigns and bigger activations. They deliver content creation and asset production for web, social, CRM, display, PPC, print, internal comms and in-station for all International markets, except US.
Not only were they recruited and contracted by Collective, they are part of our agency culture and gain from our continuous professional development and training opportunities to keep their motivation high, and our retention strong.
The team is at the forefront of using AI tools to automate the production of content and multi-language variants, speeding up production. And because the studio is employed by Collective but funded by a ‘Salary plus’ model (salary + management fee), this results in big savings compared to traditional agency rates.
How to get started
Contact us-
A Content Ops Audit
Want to see the benefits of our model or already have a team you want to enhance? We'll provide a quick audit delivering a workflow map + savings model.
(01)
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Build Your Team
Want to get going and start pulling a team together? We can give you indicative costs and then if you are happy we can move at pace to put your team in place
(02)
