Showcasing how AI and 3D are redefining brand content
We’re proud to be featured in NVIDIA’s latest blog spotlighting our collaboration with Unilever and the rise of AI-enabled digital twins.
As part of the NVIDIA Partner Network, Collective is helping global brands harness NVIDIA Omniverse and OpenUSD to transform how content is created – faster, more sustainably, and with cinema-grade quality.
From stage to strategy: Collective × Unilever
Earlier this year, Adam Cleaver and Stephane Bourez from Collective joined Esi Eggleston Bracey, Unilever’s CMO, on stage at NVIDIA GTC in San Jose to discuss how digital twins are automating product content at scale. Watch here
Together, we shared how Unilever is reinventing product shoots with AI-powered digital twins — creating assets 2× faster, with up to 55% cost savings, 100% brand consistency, and a dramatic reduction in carbon impact.
Each twin acts as a single source of truth — a reusable 3D model containing all variants, labels, and languages in one OpenUSD file. This foundation powers every channel, from e-commerce and digital campaigns to future immersive environments.
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“Being recognised by NVIDIA alongside Accenture Song, Grip, and Monks validates the approach we’ve honed for years. OpenUSD, Omniverse and agentic AI are redefining what’s possible, but our focus is on making the possible practical. For Unilever, that’s meant a content ecosystem where speed, scale and brand consistency are the norm, not the exception.”Adam Cleaver
Founding Partner, Collective
Why our approach stands out
The NVIDIA piece highlights how a new generation of tools is changing the game. But tools alone aren’t enough.
What sets us apart is how we design brand ecosystems around these tools:
- We embed brand rules directly into AI-enabled workflows
- We build Digital Twins with cross-platform reuse in mind
- We design content production pipelines that adapt to marketing needs, not the other way round
- We do it live and at scale for one of the world’s most complex brand portfolios
Twin to win
So if you want to:
- Centralise your content creation
- Cut costs without cutting corners
- Localise at speed
- Make AI-enabled Digital Twins feel unmistakably you
- And future-proof your product marketing
Get in touch with us to find out more.
The fact that you’re reading this means you’re in the right place.
Learn more
- Read NVIDIA’s blog on AI and 3D content generation
- Watch Collective’s NVIDIA GTC session with Unilever
- See our original LinkedIn post
