Response
We armed Carbon Trust with a bold anti-concept: say it straight, say it smart, and get out of the way
Our animated brand assets with ultra-direct messaging worked to deliver confidence and drive audience action towards certification.
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Promoting net zero through a clear, unignorable campaign
Carbon Trust
Cutting through greenwashing with straight-talking creative.
- Challenge
- Response
- Results
Carbon Trust
Promoting net zero through a clear, unignorable campaign
Services:
Strategy, Campaign, Copy, Design, Animation, Media
Challenge
Carbon Trust needed to raise awareness of its Route to Net Zero certification.
Our job was to break through the noise, establish trust and drive action among sustainability leaders across multiple markets. With the world overloaded by vague eco claims, we needed to be different, clear, direct and bold.
Results
Net Zero net gains
The campaign made a real impact on engagement and qualified lead generation
450k
Decision-makers reached
20%
Increase in website dwell time
102%
Increase in marketing qualfied leads
18%
Increase in sales qualified leads
