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Promoting net zero through a clear, unignorable campaign

Carbon Trust

Cutting through greenwashing with straight-talking creative.

  • Challenge
  • Response
  • Results
Carbon Trust
Promoting net zero through a clear, unignorable campaign

Services:

Strategy, Campaign, Copy, Design, Animation, Media

Challenge

Carbon Trust needed to raise awareness of its Route to Net Zero certification.

Our job was to break through the noise, establish trust and drive action among sustainability leaders across multiple markets. With the world overloaded by vague eco claims, we needed to be different, clear, direct and bold.

Response

We armed Carbon Trust with a bold anti-concept: say it straight, say it smart, and get out of the way

Our animated brand assets with ultra-direct messaging worked to deliver confidence and drive audience action towards certification.

Results

Net Zero net gains
The campaign made a real impact on engagement and qualified lead generation

450k

Decision-makers reached

20%

Increase in website dwell time

102%

Increase in marketing qualfied leads

18%

Increase in sales qualified leads

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