Response
We armed Carbon Trust with a bold anti-concept: say it straight, say it smart, and get out of the way
Our animated brand assets with ultra-direct messaging worked to deliver confidence and drive audience action towards certification.
Carbon Trust
Cutting through greenwashing with straight-talking creative.
Services:
Strategy, Campaign, Copy, Design, Animation, Media
Challenge
Our job was to break through the noise, establish trust and drive action among sustainability leaders across multiple markets. With the world overloaded by vague eco claims, we needed to be different, clear, direct and bold.
Response
Our animated brand assets with ultra-direct messaging worked to deliver confidence and drive audience action towards certification.
Results
Decision-makers reached
Increase in website dwell time
Increase in marketing qualfied leads
Increase in sales qualified leads