A premium, scalable visual system built to deliver desire at global scale, from social to TV.
Services
Creative Technology, Digital Twins, 3D Production, Visual Identity Elevation, OpenUSD Pipeline, Premiumisation
Challenge
Dove Hair was relaunching with a more premium positioning, but its global imagery was not keeping up. Across markets, product visuals varied in colour, finish and quality. The iconic white-and-gold palette was difficult to reproduce consistently, and complex liquids such as bi-phase oils often lacked the richness and clarity needed for a premium beauty brand. Traditional shoots also made it slow and expensive to refresh or adapt visuals for different markets.
Dove needed a new foundation that delivered premium beauty craft, total consistency and the ability to scale across every channel, including TV.
Response
We created a precision-built Digital Twin system for every Dove Hair SKU, designed not just to replace photography, but to raise the creative standard for beauty visuals worldwide. Every product was built as a high-fidelity, cinema-grade Digital Twin, engineered to behave like a real Dove pack under any light or camera setup. These master assets now serve as the brand’s single source of truth across all markets.
Through collaborative craft sessions with the Dove team, we refined whites, golds, textures and liquids to a new level of desirability. That premium look is now embedded into every asset, across every channel: social, retail, ecommerce and broadcast.
The system lets markets update labels, create variants and build compositions without starting from scratch, with output that previously required multiple shoots now delivered from a single set of assets. Built in OpenUSD, the whole system is interoperable, AI-ready and designed for continuous improvement.
Results
With a premium visual system that transforms how Dove Hair creates and deploys assets worldwide, every market now uses the same pristine master assets, ensuring complete global consistency from social posts to TV ads. Our Digital Twins were even used as the end frame hero visuals in Dove’s television campaign, replacing what would traditionally be a time-intensive product shoot.
And by replacing repeat photography with reusable Digital Twins, Dove made meaningful efficiency gains, accelerating production timelines and reducing spend across markets.
~50%
cost reduction vs photo shoots
15+
Dove Hair product ranges included
80+
Digital Twins delivered
