Premium 3D product storytelling built for scale across formats and channels
Services
Creative Technology, 3D Content, Art Direction, CGI Production, Motion, Adaptation-Ready Asset Systems
Challenge
Nexxus needed a faster, smarter alternative to traditional product shoots, one capable of supporting a fast-moving communications pipeline across multiple SKUs and formats without sacrificing premium quality.
The goal was a consistent, modular world of high-end, sensorial visuals for the Promend range (Oil, Shampoo, Mask and Refill Tube) that could flex across static and motion content, scale across product lines, and be built for long-term reuse, all while staying true to Nexxus’ elevated brand cues.
Response
We armed Nexxus with an AI-powered real-time pipeline built around 3D technology and NVIDIA Omniverse.
We created Digital Twins for the full Promend portfolio and developed an omnichannel, a premium, reusable CGI asset system around them – built to scale seamlessly across 9:16, 1:1 and 16:9, with outputs across 30+ static compositions and animations.
Results
A future-proof content foundation for Nexxus — delivering significant value through Digital Twins and reusable CGI assets.
Our work enables premium product storytelling at speed across the entire Promend range. We’re continuing to support the Nexxus team with new projects — applying reusable components from Promend Oil 2025 project, to help establish the next brand direction with greater speed and consistency.
4
Master Digital Twins
8
Variant Digital Twins
90+
Outputs across statics and animation
