Carly Hackett on the Content Chaos Tax for WARC

Collective's Managing Partner, Carly Hackett, has written for WARC on what she calls the "content chaos tax". The piece sets out the hidden cost brands pay when their content foundations can't keep up with the volume, speed, and accuracy modern production demands.

29.03.2026

Carly Hackett on the Content Chaos Tax for WARC

Oliver Disney

Chief Growth Officer

Read time:

1 mins

A new term for an old problem

It is a topic close to how we think about reusable content at Collective. Carly’s piece names something most large marketing teams already feel, but rarely have language for.

You can read the full article on the WARC website linke below.

Read the full article

Carly Hackett’s full piece on the content chaos tax on WARC.

13.04.2026 / News Cosnova’s 18-Month AI Journey: How Collective’s Digital Twin Hit 96% Accuracy in the First Loop

26.03.2026 / News GTC Surfaced the Real Content Divide: Reusable vs Single-Use

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Carly Hackett on the Content Chaos Tax for WARC

Carly Hackett on the Content Chaos Tax for WARC

A new term for an old problem

Read the full article

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Carly Hackett on the Content Chaos Tax for WARC

Carly Hackett on the Content Chaos Tax for WARC

A new term for an old problem

Read the full article

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