Open standards are shaping the future of 3D
We’ve taken another step forward in the future of 3D and digital twins. Collective has officially adopted OpenPBR — the new open standard for physically based materials in 3D design, developed by the Academy Software Foundation and backed by the Alliance for OpenUSD.
As highlighted in Adobe’s announcement, OpenPBR represents a major leap in interoperability, ensuring materials behave consistently across renderers, real-time engines, and AI workflows.
What OpenPBR means for our clients
For Collective and our partners, this adoption means greater accuracy, reliability, and flexibility in every digital twin we build.
OpenPBR allows us to create physically accurate materials that look identical no matter where they’re viewed — from Unreal Engine to Omniverse, from cinema-grade renders to lightweight e-commerce applications.
That consistency unlocks new possibilities for scalable, cross-platform content production. One master asset can now power every channel — a single digital truth, ready for both creative storytelling and automation.
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This isn’t just about technical fidelity. It’s about creative freedom. OpenPBR lets our teams focus on storytelling and design, not compatibility.Stephen Barnes
Founder, Collective
Part of a bigger ecosystem
Our move aligns with a growing industry shift towards open, interoperable standards like OpenUSD, supported by companies including Adobe, Apple, NVIDIA, and Autodesk.
These technologies are laying the foundation for a more connected creative pipeline — one where digital twins, AI tools, and 3D workflows all speak the same language.
For brands, that means faster workflows, fewer bottlenecks, and 3D assets that retain their quality and accuracy across every use case.
Learn more
- Read Adobe’s OpenPBR announcement
- See our LinkedIn post
